Existing functionality and data audit.

We start from the customer journey and look at the existing functionality and analytics data to understand the problem. We also look into customer feedback and do our own customer research using empathy instead of demographics.

UX performance goal setting

Together with you we decide on the business goals related to the existing functionality.

Recommendation for UX/UI improvements

Based on the finding from the audit and research we come up with ideas of improvements backed up by visual wire-frames and flows.

We test our improvements with customers and discuss the results with your team.

UX Goal monitoring

We implement analytics goals to monitor the performance of the new improvements so you can measure the success of your investment.